Portfolio
Case Studies
Flower & Folk
$430k+ sales in first ~2 years
+30k+ followers in first 8 months
Built a consumer candle and skincare brand from the ground up, growing Instagram to 30K+ followers and the email list to 25K+. Led brand, social, email, and content efforts that helped earn a Vogue feature and opportunities to connect with the Kardashian team.
Goldie Locks Luxury Haircare
6.3% average email click-through rate
7.8% average social engagement rate
Created email, social, print and ad creative for Goldie Locks, translating the brand’s visual identity into cohesive, polished assets across every customer touchpoint.
Vizual Edge
+58% increase in social following
+46% increase in annual revenue
Led Vizual Edge’s company wide rebrand and digital marketing across web, social, email and paid media, creating a cohesive brand system while supporting customer acquisition, engagement and retention.
Javvy Coffee
+32% increase in organic website traffic
+67% increase in social engagement
Led creative direction for the company’s rebrand, executed packaging redesign, and led content and ad creative design for Javvy Coffee.
Other notable projects
Move Empower Concierge Physical Therapy
Developed a multi-channel digital marketing strategy focused on increasing local visibility and turning search traffic into patient inquiries. My work spanned SEO content, email marketing, Google Business Profile optimization and patient education, helping drive a 52% increase in organic website traffic and 42% growth in consultation inquiries.
Developed a multi-channel digital marketing strategy focused on increasing local visibility and turning search traffic into patient inquiries. My work spanned SEO content, email marketing, Google Business Profile optimization and patient education, helping drive a 52% increase in organic website traffic and 42% growth in consultation inquiries.
Displays2go
Design work
