Overview

For Goldie Locks, I created marketing and brand assets across email, social media, paid advertising and print, helping maintain a cohesive visual experience for the premium haircare brand. The work focused on translating an established brand identity into polished, conversion-minded creative across multiple customer touchpoints.

The Challenge

Goldie Locks already had a distinct visual identity, which meant the challenge wasn’t reinventing the brand. It was maintaining that identity while creating enough variation for campaigns, promotions, social media, paid ads and customer communications. Every asset needed to feel recognizably Goldie Locks while still serving a specific marketing objective.

My Role

My work included:

• Email campaign design

• Social media graphics

• Paid advertising creative

• Print collateral

• Brand style guides

• Campaign assets

• Promotional creative

• Visual brand consistency

Strategy

My approach centered around balancing brand consistency with performance. I used the brand’s existing visual language as the foundation, then adapted it based on where the customer would encounter the creative. An email needed to guide the reader toward an action. Paid creative needed to capture attention quickly. Social content needed to feel native to the feed. Print materials needed to carry the same brand experience into physical environments.

Execution

I developed creative across email, social, advertising and print while maintaining consistent typography, imagery, layout and overall art direction. Brand style guides helped establish clearer creative standards so assets could remain cohesive across campaigns and channels. Each piece was designed to feel part of the same visual ecosystem rather than a collection of unrelated marketing materials.

Results

• 6.3% average email click-through rate

• 7.8% average social engagement rate

The work created a more consistent brand experience across digital and physical touchpoints while supporting ongoing campaign, promotional and customer acquisition efforts.